Qualities That You Should Consider Before Printing

Paper is printing companies’ specialty. They have their share of experiences when it comes to using different kinds of papers for printing with color laser printer scanner copier machines. Most of the time, customers refer to them as paper specialists because they know bad papers from the good ones. Also, they know the kind of result each kind can produce when used in printing. By simply holding up a paper to the light, feeling its texture or even listening to the sound of it when shaken, they already have the idea of the end result.

There are different types of paper that can be used for printers and copiers, both local and international brands. Depending on where they were produced, they are measured through varying standards. For instance, a 20-pound paper abroad may be classified locally as 15-pound stock.

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While it is often taken for granted, paper has a big impact on the final output of your documents. Your customers may not give it the slightest attention, but it plays a vital role in any printing job. As simple as it looks, this is more than just a vehicle for your text or image. More than anything else, it will define your business as a whole.

Here are things to consider when choosing the best paper for your task:

Color /Shade

One author (Trish Wales, The Fifth Color) refers to the paper as the fifth color. In her book, she discussed about color management and pointed out the different shades of paper as well as the technology behind their shades. Optical brighteners used on some papers can result to increased whiteness on the end product compared to prints made on a creamier paper stock. It can bring confusion to details that define your brand, so, before making any prints, try to assess the frequency of doing the same prints and consider the availability of the chosen paper stock.


The thickness of your paper can limit what you can do on it. because there maybe issues during printing. Making the necessary adjustments will be required to make the communication between the printer and the paper, seamless. The same issues may be encountered if the paper chosen is too thin because the feeder will have the difficulty of controlling the flow. You can have it outsourced to web offset printing services, but there is still the possibility of the tension issues which could eventually lead to increased loss.


Opting to use light weight type of papers can limit what you can do. Any print, whether text or image, on one side of the paper may show-through the opposite side which can cause distraction on the actual message. Fillers can increase opacity, but depending on the paper, this may not affect your production cost.


It may not seem to be as important as the thickness or the shade of the paper, but it does have an impact. The matter is not an issue during printing; however this will be realized during distribution. Postage is associated to the weight and destination of the package. The frequency of sending any printout using heavy paper to your customers will cost you substantially.

These paper qualities are crucial when selecting the right paper for your printing jobs. It is important, therefore, to consider each of the qualities and possible options so you don’t encounter color laser printer scanner copier Pittsburgh machine issues. Remember, your final decision must be based on the intended purpose, cost, and accessibility of paper stock chosen.